The world-known tennis player Maria Sharapova signed a 4-year contract with Sony Ericsson back in January about working with Sony Ericsson and being Sony Ericsson’s first global brand ambassador.
Today we’re seeing some of the first results by this partnership, as Sony Ericsson today announced the Maria Sharapova Design Collection, which basically consists of four accessories for your mobile phone. The accessories are called IDC-31, IDC-32, IDC-33 and surprisingly IDC-34. You can check out the photos of the accessories below in the same order.
They’ll hit the market in Q3. Oh yes! The press release also reveals that Maria Sharapova’s handset is a Sony Ericsson T303 – how exciting and very unexpected! Read More
Sony Ericsson is a shrewd mobile leader and this one can reap it some exceptional benefits. This will surely increase its market share infact given the fact that Maria Sharapova has an exceptional fan-following indeed! Great Post!
Comment by Mobile Blog — July 1, 2008 @ 9:26 am |
Very Very true indeed! i also agree with the first commentor regarding Sony Ericsson’s excellent strategy. Thanks a lot.
Bluetooth Anderson.
Comment by Bluetooth — July 8, 2008 @ 9:20 am |