Although global mobile handset shipments grew a healthy 14 per cent year on year, to reach 282 million units the first quarter, Motorola, Sony Ericsson and Apple all lost market share to stronger competitors.

According to figures released by research house Strategy Analytics on Monday, emerging markets in Asia and Africa drove the surge in growth, compensating for sluggish demand in developed regions of North America and Western Europe.
Neil Mawston, director at Strategy Analytics, said, “Motorola, Sony Ericsson and Apple suffered downturns. Motorola and Sony Ericsson lost marketshare to rivals with stronger handset portfolios, such as LG and Samsung, while Apple has been hit by stock outs in North America and lackluster demand for its overpriced iPhone in Western Europe.”
Still a newcomer to the mobile handset market, Apple saw global handset shipments fall sharply, from 2.3 million units in the fourth quarter of last year to 1.7 million units in the first quarter of 2008. This resulted in the first decline in the company’s market share, which dropped from 0.7 per cent to 0.6 per cent. Read More







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